As a platform, Plugin Alliance offers creators flexibility and choice in selecting the right tools for their work, and offers industry partners a sales, marketing, and delivery platform to over 1 million user accounts. Now joining Soundwide in that shared vision is Plugin Alliance and Brainworx, two companies founded by CEO Dirk Ulrich and staffed by 60 employees across the US and Germany. Now hosting a user base of upwards of 10M, the parent company will help customers benefit from the combination of different brands, the more integrated product portfolio, the increased value and the enhanced user experience Soundwide brings together. The introduction of Soundwide establishes the foundation to build the most diverse and integrated ecosystem for audio creation. Premier brands Native Instruments and iZotope, who joined forces in 2021, will continue to live on as product brands under Soundwide, sharing a collective vision to inspire and empower creators to express themselves and reimagine the future of sound. Soundwide’s goal is to make music creation a more joyful and inspiring experience for creators everywhere by helping them to find, and stay in, their creative flow.

Soundwide houses the two industry-leading companies in one unified group, alongside the popular audio plugin platform Plugin Alliance and audio software company Brainworx who have recently joined.

Soundwide on track to becoming the leading audio and music creation ecosystem as the newly named parent company of Native Instruments and iZotope.īerlin, ApToday Native Instruments, the leading manufacturer of music creation products, and iZotope, the experts in intelligent audio technology, introduce Soundwide as the new name of their parent company, and welcome several new members to the Soundwide group of brands. This is the official Soundwide press release.

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